Atomic enters stage left, moves to center stage.
It’s a simple script for a major ski industry player to enter a new niche. Just make a bunch of decent skis and sell them through a large established network of dealers. Atomic is the star of this play, and the North American skimo market is the stage.
How will it end? Who knows, but it will certainly be interesting to watch. The Ultimate 65 race ski can currently be seen under the feet of Kilian Jornet and other European standouts. We don’t foresee any translation problems with the design on this side of the pond. Arguments given below.
Update: Atomic managed to shave ~15 grams (0.5 ounces) off the Ultimate for the 2015/16 season, which earned it the WC (world cup) designation.
|Weight (pair)||1390g [2015/16]
|Skin Fix||Race tip notch|
|Profile||15% rocker, 85% camber|
|Shape||Basic race shape|
|Construction||Ultralite woodcore with carbon laminates|
|Core||Karuba Paulownia + poplar|
|Skimo Co Says|
|Usage||Chasing Kilian Jornet|
|Notes||Nicely rockered tip|
|Bottom Line||Affordable race winner|