Fischer scientists calculated the optimum length and width of a hat brim to balance sun protection and visibility. The brass was so proud of the effort that they decided put the company logo right on the bill. The Fischer Logo cap is useful as a fashion accessory and more. Be seen in the hat while trolling the farmers market, sipping artisan water, or whatever is trendy in Portland. Nothing says you care about Fischer skis, boots, and bindings like the Fischer Logo cap.